Discover why an object can be more than a possession
Mass-produced products often lack meaning and fail to reflect who you are. Founded in 2024, Guillaume creates lasting wearable artworks that add personal value and turn each piece into a story you carry, forming part of internationally recognized world record collections.
Artistic recognition that creates trust
The value of Guillaume is reinforced by recognition from the art world.
Professor Em. Dr. Johan Swinnen, internationally respected art critic and art scholar, describes Guillaume as a practice in which objects transcend functionality and become cultural carriers of meaning.
In his analysis, he places the work of Willem Post in dialogue with artists such as Andy Warhol, based on their shared ability to transform symbols into icons with conceptual depth. According to Swinnen, the focus is not on appearance alone, but on the philosophy behind the object and its ability to tell a story about time, identity and culture.
This perspective underlines the artistic foundation of Guillaume and provides context for the work within a broader art historical framework.
The problem with everyday products
Many products feel empty. They lack personality and fade quickly in a world driven by speed and trends.
You are looking for an object that reflects your identity. Something that does not follow fashion, but tells its own story. Something that holds value every single day.
Guillaume fills that void by merging art, design and philosophy into one wearable object. A Guillaume is not meant for a season. It is meant to stay.
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The process behind selecting your Guillaume
Purchasing a Guillaume is a calm, considered experience. You know exactly what to expect through a clear step-by-step process.
You choose a unique object in limited edition
No mass production. A true artwork with its own identity.
You receive a handcrafted presentation box
The packaging reflects the same attention as the object itself.
You receive numbering and certification
This highlights the authenticity and unique value of your object.
You carry a story that matches who you are
A Guillaume grows with you and becomes part of your identity.
The philosophy behind Guillaume
The foundation of the brand lies in the artistic universe of Willem Post. His background in art, music and film shapes every design.
Guillaume works entirely by hand. Conscious. Timeless. Each object gains its own identity through craftsmanship and imagination. The brand understands that you are not looking for a product. You are looking for meaning. That is why attention is central to every piece. A Guillaume becomes a living artwork through the way you wear it.
Choosing authenticity
Choosing a Guillaume is a conscious choice. You choose craftsmanship over speed, originality over trends and calm over noise.
A Guillaume does not shout. It speaks. It shows your personality without emphasis. This resonates with people who value quality and a piece that lasts longer than the fashion of the moment. The strength lies in simplicity, attention and meaning.
The experience of wearing a Guillaume
People who wear a Guillaume notice the difference immediately. The object attracts attention because of its presence, but especially because of the story behind it. Conversations that arise are not about price. They are about meaning.
You feel proud when you wear it. You feel calm because the object feels right. A Guillaume does not fade. It holds value, both emotional and aesthetic. It grows with you and secures a lasting place in your life.