Guillaume
World Record Bag Collections
World Record Certified · Handcrafted · Limited Editions
Guillaume is an international art brand known for its world record art collections.Every bag is handcrafted, individually finished and produced in strictly limited editions. The collections are created by Dutch artist Willem Post, whose work combines artistic expression, craftsmanship and exclusivity, resulting in collectible art pieces that transcend fashion.
Ferrari art collection
The Ferrari Art Collection is the world’s largest art collection inspired by the iconic Ferrari brand. Created by Willem Post, the collection translates speed, heritage and engineering into artistic expression.
Recognized as a world record, this collection reflects decades of dedication, precision and passion, making it one of the most extensive and distinctive automotive-inspired art collections worldwide.
Art Bag collection
The Art Bag Collection represents the world’s largest collection of handcrafted art bags ever created. Each piece is individually handmade by artist Willem Post and designed as a wearable artwork rather than a fashion accessory.
The collection is internationally recognized for its artistic scale, craftsmanship and conceptual unity, establishing a world record that bridges contemporary art and functional design.
The Ouevre Award
The recognition of Guillaume is grounded in a comprehensive artistic evaluation by the international art world.
In an extensive critical analysis, Professor Emeritus Dr. Johan Swinnen, art critic and member of AICA, examines the oeuvre of artist Willem Post and the artistic foundation of the Guillaume project. In his writing, Swinnen positions Guillaume not as a conventional fashion label, but as an autonomous artistic practice situated at the intersection of visual art, design, craft and cultural reflection.
According to Swinnen, the work of Willem Post transforms familiar symbols into carriers of meaning. Objects are no longer defined by function alone, but by the ideas, memories and identities they embody. He draws parallels with artists such as Andy Warhol, not on the basis of style, but through a shared approach in which cultural icons are reinterpreted and elevated beyond their original context.
Swinnen emphasizes that Guillaume operates outside commercial logic. The focus lies on material integrity, craftsmanship and conceptual depth. The handbag becomes a sculptural medium, a wearable art object that communicates time, desire and individuality.
This evaluation places Guillaume within a broader art historical framework and underlines its relevance as a contemporary oeuvre. It confirms the project as a serious artistic contribution, supported by critical reflection and scholarly recognition.
About the Guillaume World Record Collections
The creation of a world record art collection requires more than scale alone. It demands consistency, artistic integrity and an uncompromising dedication to craftsmanship. Guillaume world record collections are developed over extended periods of time, with each piece contributing to a larger artistic narrative.
Unlike conventional fashion products, Guillaume art bags are conceived as individual works of art. Every design is handcrafted, carefully finished and positioned within a broader collection that is curated to achieve artistic and cultural significance. This approach has resulted in collections that are recognized for their exceptional scope and coherence.
The world record status of the Guillaume collections reflects a commitment to long-term vision rather than short-term trends. These collections are created for collectors, galleries and institutions seeking works that exist at the intersection of contemporary art, design and craftsmanship.
By combining limited production, certification and artistic authorship, Guillaume establishes its collections as enduring cultural assets rather than seasonal objects.