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Winner of 3 international awards

Mass-produced products often lack meaning and fail to reflect who you are. Founded in 2024, Guillaume creates lasting wearable artworks that add personal value and turn each piece into a story you carry, forming part of internationally recognized world record collections.

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The Ouevre award

Guillaume originals

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Guillaume limited editions

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The process behind selecting your Guillaume

Purchasing a Guillaume is a calm, considered experience. You know exactly what to expect through a clear step-by-step process.

You choose a unique object in limited edition

No mass production. A true artwork with its own identity.

You receive a handcrafted presentation box

The packaging reflects the same attention as the object itself.

You receive numbering and certification

This highlights the authenticity and unique value of your object.

You carry a story that matches who you are

A Guillaume grows with you and becomes part of your identity.

The essence of enduring design

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A Guillaume represents a deliberate intersection of material philosophy and sculptural form. We view our creations as an embodied dream rather than a mere product. This perspective aligns with the observations of Professor Dr. Johan Swinnen, who notes that these works function as an artistic palimpsest where emotion and memory permeate one another.

We treat each piece as a mobile artwork designed with the rigour of a manifesto and the soul of a classic icon. By elevating functional objects into the realm of the sublime, we prioritize permanent values like craftsmanship and formal awareness. A Guillaume is not meant for a season because it is designed to stay.

Original

Limited Edition

Mini bags

Shoulderbags

Bag Sets

Artistic recognition that creates trust

The value of Guillaume is reinforced by recognition from the art world.

Professor Em. Dr. Johan Swinnen, internationally respected art critic and art scholar, describes Guillaume as a practice in which objects transcend functionality and become cultural carriers of meaning.

In his analysis, he places the work of Willem Post in dialogue with artists such as Andy Warhol, based on their shared ability to transform symbols into icons with conceptual depth. According to Swinnen, the focus is not on appearance alone, but on the philosophy behind the object and its ability to tell a story about time, identity and culture.

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The philosophy behind Guillaume

Guillaume works entirely by hand. Conscious. Timeless. Each object gains its own identity through craftsmanship and imagination. The brand understands that you are not looking for a product. You are looking for meaning. That is why attention is central to every piece. A Guillaume becomes a living artwork through the way you wear it.

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Choosing authenticity

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Choosing a Guillaume is a conscious choice. You choose craftsmanship over speed, originality over trends and calm over noise.

A Guillaume does not shout. It speaks. It shows your personality without emphasis. This resonates with people who value quality and a piece that lasts longer than the fashion of the moment. The strength lies in simplicity, attention and meaning.

The experience of wearing a Guillaume

People who wear a Guillaume notice the difference immediately. The object attracts attention because of its presence, but especially because of the story behind it. Conversations that arise are not about price. They are about meaning.

You feel proud when you wear it. You feel calm because the object feels right. A Guillaume does not fade. It holds value, both emotional and aesthetic. It grows with you and secures a lasting place in your life.

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